Connecting culture and trends

Social advertising campaign “Read books – be the personality!” dedicated to engage young Russian population reading books has been launched this autumn by a big publishing house “Eksmo”. 5 Russian celebrities participated in photo shoot which resulted in several posters borrowing biting slogans linked to the names of well-know classic books, such as “Martin Eden” by Jack London, “A hero of our time” by M. Lermontov, etc. Posters appeared in Moscow, St Petersburg and other big cities of Russia.

Posters, slogans and campaign itself has moved very fast to other media and social networks and is now  subject to active discussions.

 The night with “Martin Eden” was unforgettable!

Slogan: Read books - be the personality!

Swallowed «The dog's heart» at 14 y.o.

Slogan: Read books - be the personality!