Shocking the customers : that firms that do not want to be forgotten

Nowadays, advertising is everywhere, in your TV, in your radio, on the internet, on the street and even on your cellphones ! Moreover, there are more and more competitions, so more and more brands. It's being complex for companies not only to be heard and to deliver a message, but also not to be forgotten. Firms have to be careful not to disable a customer that is sometimes fed up with this world of brands and ads.

            That is why more and more companies try things like that :

It's a Romanian Press Relation event for the new season of the series True Blood.

The red water reminds the blood which is omnipresent in this series.

This type of marketing has many advantages. Firstly, it costs almost nothing regarding the impact : People there and the press do the job for the firm by relating the event on classic and social media. Moreover, the surprising charcharteristic of this fountain, make that people who will see it, are not going to forget it easily.

Here is another example realised by Greenpeace to make people realise that the global warning dissolve the ice of the North Pole.

Those types of ads are dramatically efficient but can also shock people that are not in the targeted population. This "event" has been made by MTV in Bulgaria to promote one of its show for young. They organised a challenge to promote it. The idea of the winner was to be attach on a column during an afternoon. Very efficient marketing for the targeted population, but what a shocking way to promote a TV programme...

By the way, if you do not want to be forgotten, be surprinsing.