Social campaign without social media tools, true?

Facebook and Twitter are an integral tick box on just about every marketing plan. Page on Facebook won’t make your brand social!The key point is not where brand communicate, but how.

Look the Nike Livestrong/Chalkbot campaign. People submitted 36,000 messages through social media. Each message was printed on the section of the course, photographed, tagged with GPS coordinates and emailed to the person who submitted it.