Facebook and Twitter are an
integral tick box on just about every marketing plan. Page on Facebook won’t
make your brand social!The key point is not where brand communicate, but how.
Look the Nike Livestrong/Chalkbot
campaign. People submitted 36,000
messages through social media. Each message was printed on the section of the
course, photographed, tagged with GPS coordinates and emailed to the person who
submitted it.
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